A website for a WGN real estate office in Gorzów
An agent competes with listing portals that have bigger budgets and more properties. The edge is what a portal will not give you: a map of the area, a valuation and real transaction prices from the register.
Industry: Real estate agency, Gorzow Wielkopolski
In short
- Live: kazusnieruchomosci.pl
- Property search filtered by type and by sale or rent
- A map of listings plus a transaction price section
- Google Analytics 4 wired up from launch
About the project
A real estate agency run by a licensed agent, working in Gorzow and the surrounding area. Flats, houses, plots, commercial units, warehouses and tenements, for sale and for rent. Visitors come either to search or to sell, and those are two entirely different needs.
The challenge
Somebody looking for a flat starts on a large portal, not on an agency site. To give them a reason to come here, the site had to offer what the portal does not: listings on a map, a property valuation, and access to real transaction prices instead of asking prices.
Goals
- Provide search filtered by property type and transaction type
- Show listings on a map, not only as a list
- Open a path for sellers through valuation
- Wire up measurement and see which listings get clicked
Technical challenges
Two paths: buyers and sellers
A buyer wants to browse; a seller wants to know what they will get. The site guides both separately instead of pushing everyone into one listing feed.
The map as a way of searching
With property, location is the first filter. A map lets people search the way they actually think, by area rather than by category.
Transaction prices as the argument
A section with real transaction prices is what separates the agency from a portal, where you only see asking prices, usually inflated.
Solution and implementation
Search and map
Filters by property type and transaction type, a list of featured properties with floor area and price per square metre, plus a map view.
An entry point for sellers
A separate valuation path, so a flat owner has a reason to leave their details even if they are not browsing listings.
Results
A reason to visit an agency site
The map, the valuation and the transaction prices give people something worth leaving a big portal for.
Two audiences served separately
Buyers browse listings, sellers go to valuation. Nobody has to hunt for their own path.
Takeaways
You do not beat a portal on listing count
A small site wins on what the big portal does not do: local knowledge, a map, and data the portal never reaches for.
Scope
- Website design and deployment
- SEO and AI-ready data
- Google Analytics 4
- Production deployment
Technologies
- Website
- SEO
- GA4
- VPS
Frequently asked questions
Why visit an agency site when portals exist?
For the area map, the valuation and the real transaction prices. A portal shows asking prices, which are usually higher than what a property actually sells for.
How does the search work?
It filters by property type and transaction type, and listings can also be browsed on a map.
What does a seller get?
A separate valuation path, without having to browse listings for sale.
Does the site have analytics?
Yes, Google Analytics 4 is wired up from launch.
How long did it take?
A week. The server, the domain and the traffic measurement were on my side.