A website for a car repair shop
A family workshop running since 1980 with five stars in Google had nowhere to show it. The site puts up what a driver with a broken car actually looks for: prices, a speciality, and a number you can send a photo to.
Industry: Car repair shop, Maszewo near Gorzow
In short
- Live: mechanikguznik.pl
- Prices for common repairs, with ranges, not only on the phone
- WhatsApp contact so you can send a photo of the fault
- Analytics and Search Console wired up at launch, at no extra cost
About the project
A workshop run by a father and son in Maszewo near Gorzow, in business since 1980, specialising in manual gearboxes. The customer is usually a driver whose car has just started making a noise and who types the fault plus the village name into their phone.
The challenge
The workshop had the reviews and the track record but did not exist online. A driver looking for a mechanic compares three things: is it close, what does it cost, and do they know what they are doing. The site had to answer all three without a single phone call.
Goals
- Show prices for common repairs instead of deferring to a call
- Put the speciality, manual gearboxes, up front
- Offer contact that fits the situation: phone and WhatsApp
- Rank for queries combining a repair with the place name
Technical challenges
Honest price ranges
Every service shows a starting price or a range, with a clear note that parts are quoted separately. The customer knows what to expect and does not feel pulled into a sales conversation.
WhatsApp as first contact
A driver with a knocking suspension would rather send a video or a photo than describe a noise over the phone. WhatsApp sits next to the phone number as an equal option.
Local phrases and travel
The copy targets queries that pair a service with a place name. Distance from Gorzow and free callout within the village are stated plainly.
Solution and implementation
Pricing and speciality up front
Common repairs with prices, and the workshop's speciality, manual gearboxes, called out separately.
Proof instead of claims
Years in business, the Google rating and the repair warranty are shown as concrete numbers, not as assurances about high quality.
Results
The driver knows before calling
The price list and the speciality answer the questions that used to require a phone call.
The workshop exists in search
Instead of just a maps listing there is a site targeting queries about specific repairs in the area.
Takeaways
A good offline reputation does not work online
Forty-five years of work and five stars in Google count for nothing if the person looking for a mechanic has nowhere to see them.
Scope
- Website design and deployment
- SEO and AI-ready data
- Google Analytics 4
- Production deployment
Technologies
- Website
- SEO
- GA4
- VPS
Frequently asked questions
Why are prices on the site?
Because it is the driver's first question. Ranges for common repairs save time on both sides.
Why WhatsApp?
Because sending a photo or a recording of the fault is easier than describing a noise over the phone.
What phrases does the site target?
Queries that pair a specific repair with a place name, because that is how people look for a mechanic.
Does the site have analytics?
Yes. It has been running since launch, so it shows which queries bring drivers in.
How long did it take?
A week, with no waiting for an agency slot.