A website for a blinds and awnings manufacturer
A company with thirty years behind it sells roller blinds, venetian blinds, pleated blinds, awnings and pergolas, and its customers search Google with the product plus the city name. The site has to catch that moment and turn it into a request for a free measurement.
Industry: Window covering manufacturer, Gorzow Wielkopolski
In short
- Live: roletygorzow.pl
- Six product categories, each with its own entry point from search
- Google Analytics 4 collecting data from day one
- Three service areas described separately: Gorzow, Szczecin, Maszewo
About the project
A window covering manufacturer running since 1995. It sells external roller blinds, aluminium venetian blinds, pleated blinds, awnings, insect screens and pergolas, with its own measuring and installation. The buyer is usually a homeowner still working out what they want, comparing two or three companies.
The challenge
The sale starts with a free measurement, not with a shopping cart. So the site had to lead to one thing: leaving a contact. On top of that, six product groups, each with a different set of search phrases, and somebody looking for a pergola is not looking for the same thing as somebody looking for an insect screen.
Goals
- Get the visitor to book a free measurement
- Give every product category its own entry point from Google
- Show finished installations, because this is bought with the eyes
- Wire up analytics so it is clear which products pull traffic
Technical challenges
Six categories, six intents
Roller blinds, venetian blinds, pleated blinds, awnings, insect screens and pergolas each got their own section with their own headings and copy. Somebody typing one product name into Google lands on content about that product, not on a generic company page.
Three cities on one site
The company serves Gorzow, Szczecin and Maszewo. Each location is described separately so a query with a city name has something to attach to.
A path to measurement, not a form at the bottom
The call to request a quote returns in several places, and the process is laid out in three steps so nobody has to guess what happens after clicking.
Solution and implementation
A catalogue you can actually walk through
The home page leads into six categories, each opening into product detail and photos of finished work.
Analytics from day one
Google Analytics 4 and Search Console are wired up at launch, not six months later. That shows which phrases bring people in and which products they click.
Results
A request instead of a cold call
The visitor has one clear action to take, and the company receives an enquiry that already says which product it is about.
You can see what gets clicked
With analytics in place the owner stops guessing which product group pulls traffic and which one just takes up space in the menu.
Takeaways
One site is not one intent
A company with six product groups needs six entry points from search. Piling everything onto the home page costs traffic.
Scope
- Website design and deployment
- SEO and AI-ready data
- Google Analytics 4
- Production deployment
Technologies
- Website
- SEO
- GA4
- VPS
Frequently asked questions
What does a customer do on this site?
They browse categories and finished work, then book a free measurement. The whole site leads to that one step.
Why does each product get its own section?
Because somebody searching for a pergola and somebody searching for an insect screen are two different queries. One shared page hits neither of them well.
Does the site have Google Analytics?
Yes. Google Analytics 4 and Search Console are wired up and collecting data since launch.
How long did it take?
A week. I have a working process, my own server, and I do not start from scratch every time.
Who hosts the site?
I do. Site, hosting and analytics come together, on one invoice.